Interview in the Western Land of Dharma Nature — Chen Feilong (Chairman of Namchow Group)

Interview with Chen Feilong in the Western Land of Dharma Nature

Chairman of Taiwan's Namchow Group, Chairman of Namchow Investment Holdings (bakery fats, crystal soap, Dian Shui Lou catering)

Interview: Chief Writer Fa Ning

June 21, 2026

Chen Feilong:

Namo Amituofo, greetings to everyone. Gratitude to Namo Amituofo, gratitude to Practitioner Su!

It has been four months since I left the human world. This is my first time accepting an interview to communicate with people in the human world. It turns out that through the great compassion of Namo Amituofo and Practitioner Su, I was guided to the Western Land of Dharma Nature, giving me the opportunity to reconnect with people in the human world. This time, it is from the Hsiang Kuang Pure Land Buddhist Centre in Australia, and Practitioner Su has named me to say a few words.

Honestly, since arriving in the Western Land of Dharma Nature, it feels like only a few days have passed in the human world. I am very grateful and also deeply moved here. I am grateful because I never imagined that after I died, I would live such a miserable life, yet still be saved by the Buddha; I am moved because it turns out that life was once so glorious, and my career was at its peak, yet there were also times of such frustration and dead ends. Before I was guided by Practitioner Su, those few months in hell were extremely painful. At that time, I was very confused as to why I was treated so miserably after I died. I had not studied the Buddha’s teachings before, nor did I know about the laws of karma and cause and effect, so I created sins without knowing it. Life just passed by in such a rush.

For the people of Taiwan, perhaps not many know me, Chen Feilong, but in fact, there are very many who have used our products and know of them. I think everyone must have seen the Crystal Soap, right? This is a soap known to everyone, famous for being made with very natural ingredients. In addition, the Duroyal ice cream that everyone knows is also a product created by my group. In the hearts of this generation of Taiwanese, there should be an impression of it, right? Therefore, whether or not everyone remembers me is actually not important at all, but remembering my products is more likely.

In these few days in the Western Land of Dharma Nature, I have been living a completely different spiritual life. I must say, I have truly grown a lot, although I feel there are still many things I have not done well, especially when I sometimes think of past events and feel moved or sad. But gradually, while listening to sutras and hearing the Dharma, I have come to know what I did wrong to end up with such an outcome.

At first, my personality was quite stubborn, and I could not fully accept it. Slowly, under the Buddha’s light, I was purified a great deal. After listening to Practitioner Su’s Dharma talks, I gradually opened up my heart and accepted that I was originally an imperfect person who did not always get what I wanted, and that I had also committed great sins. Now, with a sincere heart, I want to repent for my sins to the world.

In the past, my personality was very strong; I hoped to stand out, and from childhood to adulthood, I had a spirit that refused to admit defeat. My life’s journey was smooth sailing; whatever business I wanted to run, I could succeed. Now I know that was because of the blessings cultivated in past lives, manifested in these various matters, which allowed me to possess such a vast business and corporate empire. I could succeed in almost anything I did, and no matter what products I developed or created, they would sell like hotcakes.

This sounds like my blessings, but honestly, this is also the reason why I committed many sins. If I could live my life over again, I would definitely not run so many businesses, nor would I feel proud of being a billionaire and a successful entrepreneur. I was indeed a rather proud person deep down, because the businesses I ran achieved good results, and my children successfully inherited my business and performed well in their respective industries. Therefore, I have always been proud of them and proud of my own career. This was the mindset I held throughout my short life.

Today, under the guidance of Namo Amituofo and Practitioner Su, I have gradually changed these concepts. I also know that many things I did in the past were not in accordance with the Dharma, which is why I ended up in hell. Let me tell you, the hell I went to is called the Digging Intestines Hell. When people mention intestines, they often think of food. That is correct; many of the businesses I ran were indeed related to food. In particular, Dian Shui Lou, which I am proud of, is a top-tier restaurant in the catering industry. As a gourmet at the time, I also had many unique insights and standards for fine food. Therefore, both the business of Dian Shui Lou and my identity as a gourmet were things I was proud of.

However, I did not expect that when I was running these businesses, in order to promote the best food brands and to make guests remember my flavours, we naturally used very high-end meat products, and we launched various high-end meals and brands based on meat. This also led to me committing great killing karma without knowing it. In the past, I really did not know that killing was not allowed, and I even proudly thought that all of this was a matter of course. Being able to use my strengths here, I was indeed very proud.

Looking back now, from the Western Land of Dharma Nature, at the various industries I ran in the human world, my heart feels unbearable pain. Because as a being in the spiritual realms, I can know that the pain I caused comes from so many beings being slaughtered, and many people sinking into it because they enjoyed my products, or at the same time committing sins themselves. I cannot bear these things! If I had not been saved by the Buddha today, how could I have borne the sins created by such a large group of mine?

Today, I have learned the Buddha’s teachings, and I must continue to work hard because what the Buddha’s teachings have taught me is the true Universal Principle, the Truth, and the Right Way, which will prevent me from committing sins again. The various worldly knowledge I learned in the past only let me know how to stand in society, how to survive, and how to stand out in a competitive environment to achieve success in my career; yet I did not know that the price paid was so great. The greatest price was letting my own body be used by many beings and demon crowds step by step. In fact, while I was expanding my business step by step, many beings were already using my body. When I had a thought to expand my business, many beings would cheer me on, making my desire to expand the business grow stronger and stronger, which also fueled my ambition and drive. I pushed my business to its peak step by step, and many of the products I made were also driven by various beings.

There are also my karmic creditors; they hoped that I would commit many sins while running these businesses, wanting to push me into the abyss to suffer. So they were very supportive of these things I was actively doing. All of this is understandable; after all, I owe them debts, and it is something I should repay. It is just that the price paid for this repayment is too great, and it also dragged many people into committing these sins with me.

All the people who followed me in running this business, including employees and family members, were walking on thin ice on this path, hoping to push this business to its peak, and were proud of it, even letting my brand go public in Shanghai. There are even my factories in many places, and many countries, including Southeast Asia, have factories belonging to my Namchow Group. Therefore, the greater a person’s influence on society, the greater the karma created if everything done does not conform to the Universal Principle, the Truth, and the Right Way. So, when everything is added up, it is equivalent to leading many people to commit many sins step by step in this vast business territory.

Whether it is the products launched that make people particularly fond of them and addicted, increasing greed, or the arrogance deep in my heart during the process of running the business, as well as the attachment to greed, the desire to succeed and succeed more, and the inability to allow myself to fail—these things that make the heart bad are completely beyond my control. When the heart starts to go astray, there are already many beings and demon crowds controlling me to do these things.

Now I finally understand. Fortunately, I am very lucky. I, Chen Feilong, actually encountered such a wonderful era, encountering Namo Amituofo coming to the human world, residing at the Hsiang Kuang Pure Land Buddhist Centre in Australia. At the same time, I met Practitioner Su. As a Taiwanese, he also became a person who realised his true nature and attained Buddhahood. Now, in Australia, with the Buddha, he has the ability to Chao Du so many of our deceased. All the financial groups and celebrities from all over the world have been guided by Practitioner Su to the Western Land of Dharma Nature one by one. This time, it is said that there are more than one thousand people. Such a huge number also makes me very moved. It turns out that there are people in the human world who have the skills to do such things. This is the skill of someone who has realised their true nature and attained Buddhahood, and only then can they save so many beings.

I never thought about this before; my life has always been revolving around competition in secular society. Everything I knew was related to money, status, the popularity of my brand, the creativity of the products I could build with my influence, the society I could influence, or the competitiveness of my products in the market, and the frequency of people using them. These things turned around in my mind, and they were all data I cared about very much.

Regarding the succession of heirs, I was also very cautious. Long ago, I had already cultivated my son and daughter, who successfully inherited my business in my later years. They also did an excellent job and managed it very well, which made me feel very relieved. All of this seems to prove that I was very successful in the human world from a secular perspective, because I had a good head and knew how to act at every step. My understanding of the market and my unique abilities in the market were also fully utilised. Especially as a gourmet, I was very famous; I was a recognised gourmet.

After spinning in this secular dye vat for so many years, I finally suddenly saw the light in this Buddha-land, the Western Land of Dharma Nature, and realised that what I did in the past was not the Right Way. It is not too late to know now. I was very annoyed at how I could repay the many sins I had committed. I was once a proud man, but in the Western Land of Dharma Nature, I shed tears. I knew that my debts could not be repaid, and I also knew that many beings suffered because of this. Now, Practitioner Su has given me an opportunity to atone for my past sins, so I am very willing to do so.

Practitioner Su specifically named us, hoping that we financial groups could contribute to the Buddhist education cause in Taiwan. When this news came out, many of us applauded very happily, nodding and clapping in the Land of Dharma Nature, because we know this is a very important matter. It is not only for us to transform karma and repay sins, but more importantly, because we have this ability and these interpersonal resources to help Taiwan’s children not follow our old path. Our generation, and our next generation, many are learning this worldly knowledge in secular society, without knowing what true Buddhist education, the true Universal Principle, the Truth, and the Right Way are. That is why one step is wrong, and every step is wrong, finishing a life in this way, and committing many sins.

If children today can understand true Buddhist education from a young age and know the importance of purity and Goodness, and know that one must have moral foundations to be a person. If we can cultivate a generation of children, let them be purified and find their true self in the Buddha’s gate before their pure and kind character is polluted, that will be able to help immeasurable and boundless beings.

Just like Practitioner Su, Practitioner Su was a simple person in his early years, without too many thoughts. After meeting Venerable Master Chin Kung, he followed the Venerable Master wholeheartedly, especially the teachings in the Infinite Life Sutra that the Venerable Master spoke of, implementing them step by step. Only then did he have today’s achievements, and only then did he have the ability to establish the Western Land of Dharma Nature with the help of Namo Amituofo, helping immeasurable and boundless beings in the spiritual realms return to their home.

These things are not something ordinary people can do, but Practitioner Su did it, because Practitioner Su’s vow is very great; there is no self, only beings. The preciousness of this mind-capacity is very rare and very precious today. We must cultivate children early to inherit Practitioner Su’s skills. Then, all of us in the world, whether we are Taiwanese, Chinese, Japanese, Southeast Asian, Australian, etc., all have the opportunity to learn what is called the education of not grow old, not get sick, and the spirit does not die. Only then will the next generation of children be protected, and they will not follow our footsteps into hell or go anywhere to suffer.

Such a thing is truly too important! As I think about it, compassion arises spontaneously, and I am suddenly surprised to realise that I still have compassion, which is something I did not clearly perceive in the past. Perhaps it is because I have been spinning in this society for too long and have experienced too many things, which have buried my compassion and kindness. I am not an unkind person, nor am I a person who has committed many evils; it is just that I have my own management and planning in my career, and I have planned and thought about everything for myself, my group, my employees, and my children. In the Buddha’s gate, this is called a selfish heart.

Everything I thought about was for my own benefit, to establish myself in the eyes of the world, and to ensure my business could be passed down through generations. All of this was for myself; whether it was for money, fame, or business success, it caused me to commit many sins, which is why I ended up suffering in the hells. Looking back now, there is not a shred of injustice in this, as it is what I deserved to repay.

There are also so many animal spirits; I have seen them still lingering at our Dian Shui Lou, and many have already come for us. My children also have numerous animal spirits full of hatred on them, seeking revenge, because we truly committed many acts of killing while running these businesses. In order to promote the finest meat products and meat-based cuisine, we also committed many sins. It turns out that the human heart is so easily controlled in a polluted environment, taking step after step towards an increasingly polluted state.

To be honest, when I first started running my father's business, which was Crystal Soap, I did not have as many messy thoughts, ideas, and plans as I did in my later years; I was relatively honest when I was young. However, as the business grew larger and larger, many changes quietly took place within it. When I was being controlled by beings more and more severely, I could see everything clearly at that time, and I hope to use this as a mirror to remind people to remain vigilant in their own positions. Especially for people in the world, no matter what business you are running, you must strictly observe the Middle Way. The most important thing is to think for others, not for yourself. Even as an entrepreneur, you can treat your own enterprise as a resource to help sentient beings.

Just like me, if I still had a human body, I would certainly use all the capabilities of running a business to help the Hsiang Kuang Pure Land Buddhist Centre in Australia, to build the headquarters of the Pure Land school, or to build the Pure Land school headquarters in Taiwan. As long as the children can be nurtured by Buddhist education and have a place to stay away from the dust and pollution of the world, and live in an unpolluted environment to practise, I think this is a very important matter. This is why Practitioner Su has travelled such a long distance to build a temple on this rare and vast land in Australia, rather than in Taiwan or in any more bustling city.

Practitioner Su sincerely hopes that the children can practise in an environment far from the hustle and bustle, not be tainted by too much pollution of the world, not have too many desires or cravings in their character, and then realise their true nature and attain Buddhahood. Practitioner Su’s intentions are profound! It is indeed not easy to manage all this in Australia; all the expenses in this place are very high, and people have to do a lot of things, unlike in Taiwan where it is more convenient. The pace here is slower, life is quiet, and there is less external pollution. It is precisely in such a place that people's hearts can be settled and they can practise with single-minded focus.

I see the people at the Hsiang Kuang Pure Land Buddhist Centre in Australia, and their practice is truly wonderful. Every morning at 1:30, under the leadership of Practitioner Su, they conduct the morning service, prostrations, walking meditation while chanting the Buddha's name, and reciting the Infinite Life Sutra (The Buddha Speaks the Mahayana, Infinite Life, Adornment, Purity, Impartiality, and Enlightenment Sutra). In such an intense practice environment, I also see that although they often look quite tired, they are actually much purer than people outside. Those of us who have been rolling in the dust of the world for a long time can tell at a glance who is heavily polluted. While the people in the temple still have their own habits and often experience drowsiness or enter other spaces, they are, in any case, a very fortunate group of people who can practise so diligently under the leadership of Namo Amituofo, Teacher Practitioner Xia Lianju, and Practitioner Su.

Three days a week, the Thrice Yearning Ceremonies are held, led by Namo Amituofo and Practitioner Su, to perform Chao Du for immeasurable and boundless beings. Although they are not yet able to receive the true benefits of the Dharma, I believe that under the step-by-step purification and the leadership of Practitioner Su, they will surely become more and more purified. Whether during the Dharma assembly or any other Buddhist activity, their compassion will grow greater and greater, knowing that these activities and Buddhist services can save immeasurable and boundless beings.

I see it very clearly from here. Today is the third day of the Thrice Yearning Ceremonies, and Practitioner Su is leading Namo Amituofo to perform Chao Du for many, many beings, whether they are from the Dharma Realm, the Milky Way, the universe, the heavens beyond the heavens, or other external beings, as well as beings on Earth. Practitioner Su often conducts comprehensive Chao Du in China, and the same is done all over the world. Under such powerful Chao Du, one can see that many, many beings have the opportunity to leave their original spaces and obtain deliverance.

Practitioner Su treasures every minute and every second to save beings because he knows that it is very rare for the Buddha to come to the world for the first time. He does not want to waste such a good opportunity at all, which is why he uses his own strength to help so many beings with such great effort. It is evident that the human world really needs a second Practitioner Su, a third Practitioner Su. The ability of Practitioner Su alone is already so vast that he can accomplish many, many things, but after all, the human body still has time limitations. Therefore, Practitioner Su has been thinking twenty-four hours a day without stopping about how to save beings, whether it is leading consortiums to help build the temple or communicating with many beings in the spiritual realms. Now that I am in the Western Land of Dharma Nature, I hear about this Australian bigwig Andrew, whom Practitioner Su has been mentioning, and I sincerely hope that he can enter the temple soon and share the burden for Practitioner Su.

I am filled with Dharma joy in my heart and hope that I can take this opportunity to contribute my part. Therefore, when I accepted this interview, I sincerely hoped that the content of these interviews could be seen by my family and all the employees and directors of my company. If these letters could reach them, it would be the best thing, as it could help them understand the impermanence of the human world. They should not be attached to everything they possess in life; they should return all the resources they have as soon as possible to help this precious Buddha’s teachings, so that the Buddha can remain in the world forever and the Buddha’s teachings can be passed on. This is the most urgent task at present.

I see everything that Namo Amituofo and Practitioner Su have done on Earth, and I am deeply moved and grateful. I know that these things do not come easily, and I know that I should cherish them even more now. Therefore, I advise all my children and my employees to read this letter of mine carefully, to know all the causes and effects in my life, and to know that although I was once so high and mighty as your boss, I am now also a person who has suffered and been punished in the hells. Because the Universal Principles and the Right Way cannot be deviated from at all, and I not only deviated a little, I deviated greatly. Therefore, under such circumstances, how could I not be punished by the laws of karma and cause and effect? This is a natural consequence.

What I see now is that my family and employees are all walking my old path, which is truly a very miserable thing. I sincerely hope that everyone can wake up sooner, not lose themselves in running a business, not lose this pure heart, and not blindly chase after external things. Everyone should have an awakening about all of this.

That Namo Amituofo abides at the Hsiang Kuang Pure Land Buddhist Centre in Australia is a very, very precious thing. There are still many people in the human world who do not know about this. It is a great thing that we Taiwanese people have someone who has realised their true nature and attained Buddhahood, yet many people do not know about it. This is really not right, not right at all! When I see this, I also hope to quickly promote this news vigorously, at least starting from my group, and starting from the groups of many famous people we know.

Each of our companies has thousands of people, large and small, and the scope of influence is very wide; they also have their families and friends. If everyone knows this news and everyone promotes it together, many people will surely come to know the Hsiang Kuang Pure Land Buddhist Centre in Australia, learn the true Buddhist education together with their children, and make more donations and funding for the construction of the temple and its future development, allowing more resources to be injected. I believe that all of this will surely be accomplished, because the vow of the Buddha or Bodhisattva is sincerely for the sake of saving beings, so this is a good thing and will surely have a good result.

I sincerely pray here that the Hsiang Kuang Pure Land Buddhist Centre in Australia can open its doors sooner to welcome immeasurable and boundless beings, and I also hope that the fourfold assembly of the Hsiang Kuang Pure Land Buddhist Centre in Australia can achieve success soon and inherit Practitioner Su's skills early. I hope the temple can help send this letter and news of mine to my company so that my children and all the directors and employees of the company can see it. I sincerely hope that everyone can help me. I am very grateful to everyone, grateful to Namo Amituofo, and grateful to Practitioner Su.

I am sorry to trouble everyone. Gratitude, gratitude, Namo Amituofo, gratitude to Practitioner Su.

Namo Amituofo

Chen Feilong